Tracks & Trails Series 10

The Project

• To produce and direct series 10 of ‘Tracks & Trails’ - a TV programme that has been broadcast on RTE since 2011. Tracks & Trails features an abundance of beautiful walks, hikes and trails all over Ireland and in series 10  featured Irish personalities Darren Frehill, Rozanna Purcell, Cathy Kelly and Rory O' Connor in Counties Kerry, Antrim, Down, Wicklow and the surrounds of Lough Derg.
• To create an online identity for this content and reach and engage with a digital audience both nationally and internationally.

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The Results

• One in four people watching TV in Ireland were watching Tracks & Trails.
• The 1^st episode of season 10 attracted an audience of over 200,000 people.
• In just 6 months @irelandstracksandtrails attracted over 75,000 followers across Instagram and TikTok.
• One organic video shared on Instagram has over 1 million views and 85,000 engagements. Another has over 480,000 views and 48,000 engagements (no paid advertising was used).