Connected BY Design

SIRO Ireland were the broadcast sponsors of RTÉ's Home of the Year — and they wanted their social content to do more than sit alongside the show. They wanted it to feel like a natural extension of it.

Working with SIRO, we developed and produced Connected By Design — a series of five short videos shot on location with interior design consultant Siobhán Lam, familiar to viewers from Home of the Year. Each video offered practical ideas for integrating technology seamlessly into the home, in a style that felt warm, considered and true to the show's aesthetic.

The results spoke for themselves. With just 2,000 followers on Instagram, SIRO Ireland's first video in the series reached over 88,000 views. A second reached 62,000.

We'll let SIRO's Director of Corporate Affairs have the last word:

"Thanks to the team for all the hard work and professionalism on this project. Very much appreciated."