Tracks & Trails Series 11

This is our passion project and in Season 11 we explore the wild and natural landscapes of seven different counties in Ireland.

Tracks & Trails brings you on a journey along some of the most beautiful trails on this island, from Waterford, Offaly, Monaghan and Tyrone, to Kerry, Kilkenny, and Tipperary.

Six brilliant presenters link their passions for history and poetry, science and nature along the trails they discover.

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•The Project:

1.To produce and direct series 11 of ‘Tracks & Trails’ - a TV programme that has been broadcast on RTE since 2011. Tracks & Trails features an abundance of beautiful walks, hikes and trails all over Ireland.

2.To create an online identity for this content and reach and engage with a digital audience both nationally and internationally.

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•The Results:

1.In April and May 2024 alone, over 1.3million viewers watched Series 11 of Tracks & Trails on RTÉ

2.The 1^stepisode of season 11 attracted 24% audience share.

3.In just over 2 monthsIreland’sTracks & Trails online promo videos had over 300,000 online video views

4.International tourist boards including Discover Ireland GB (over 500k followers on Facebook)saw our content and shared it with their audience. So too did Tourism Ireland Italy (132k followers on Instagram), Tourism Ireland France (78k followers on Instagram), Tourism Ireland Spain (145k followers on Instagram), Discover Ireland Nordics (115k followers on Facebook).

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